Referrally
A painter brushing fresh paint onto a Michigan home's exterior trim
Contractor rankings · Michigan

Find a contractor you can actually trust.

Every company is scored the same way, from public records and real reviews. No one can pay to be listed, and every score shows its math.

Find a…
Where we rank
Google reviews read
734,881
companies scored
6,374
state licenses verified
1,200
last refresh
Oct 28
How we rank

One score out of 100. Eight things go into it.

The same formula for every company, built only from public information: Google reviews, the owner's replies, and the State of Michigan license register. Open any company on a list and you'll see every point, earned or missed.

  • 35
    Reputation
    The Google rating, adjusted so 5 stars from 6 reviews can't outrank 4.9 from 200.
  • 15
    Credentials and record
    An active Michigan license, checked against the state register and linked to the record.
  • 12
    Review volume
    How many reviews, on a curve so the biggest company can't run away with it.
  • 10
    Recent performance
    The rating over the last two years, so a company that got better or worse shows it.
  • 8
    Momentum
    New reviews in the last 12 months. Coasting on old ones scores lower.
  • 8
    Responsiveness
    Whether the owner answers reviews, how fast, and whether they answer the critical ones.
  • 7
    Review patterns
    Bursts of reviews, reviewers with no history, or text that repeats word for word cost points.
  • 5
    Longevity
    Years in business, from the state license date.

Who gets ranked. Every company in the trade within the list’s radius (5 to 10 miles) with at least 5 Google reviews, up to the 50 most-reviewed in busy areas. The rest are named, not scored.

Who can't be in the top 10. Any company whose state license is lapsed, suspended, or inactive. It stays on the page, marked.

When a check is pending. Those points are left out of the math, never counted as zero, and the card says so.

Read the full method, including the changelog →

How we're different

Most directories work for the contractor. This one works for you.

The sites you already know make their money from the companies they list. That shapes what you see. We don't take a dollar from anyone on a list, so the only thing a company can do to rank higher is be better.

  • Who pays
    ThemContractors pay for leads, ads, or a better spot.
    UsNobody on the list pays us. A spot can't be bought and a score can't be moved.
  • The number
    ThemA star average with no way to see how it was made.
    UsA score out of 100, with every point shown on every card.
  • The license
    ThemA “licensed” badge with no source.
    UsChecked against the State of Michigan register, with a link to the record.
  • The reviews
    ThemSorted, filtered, or quietly hidden.
    UsEvery Google review read. Critical ones counted and shown, never hidden.
  • The awards
    ThemNominations, votes, or sponsorships.
    UsDecided by the record. Five per town and trade, and nobody can buy one.
  • The area
    ThemStatewide lists padded with companies an hour away.
    UsA tight radius around your town, 5 to 10 miles, and a note of which nearby towns customers say they worked in.
Awards

Five awards a year, per town and trade. Decided by the record.

Company of the Year goes to the highest score. Most Recommended, Most Responsive, Fastest Growing, and Longest Standing each come straight from the data. No nominations, no votes, no sponsors. Winners get a badge that links back to the list, so anyone can check.

See the 2026 awards for Ada →

Referrally Car Detailer of the Year 2026 badge
For contractors

On one of our lists? It's free, and it stays free.

See your math. Open your card and every point you earned or missed is there, with what would change it.

Take your badge. A live badge shows your score and rank and links back here. Award winners get the award badge to use anywhere.

Fix a mistake. Wrong license, wrong phone, missing office: tell us from your card and a person will check it.

Find your company on the Ada list →

Questions
Does Referrally cost anything?

No. It's free for homeowners, and contractors don't pay to be listed. A company can't pay to be added, moved up, or made to look better.

How often are the rankings updated?

Reviews are re-read and licenses re-checked on a regular schedule, and every card shows the date of both. When a score changes, the card shows how much and since when.

A company I know is missing. Why?

We score the 50 most-reviewed companies in the trade within each list’s radius (5 to 10 miles, tighter where companies are dense) that have at least 5 reviews, and name every other one we found without a score. Companies with fewer than 5 reviews are listed as too new to score. If one is missing entirely, use “Something wrong? Tell us” on any card and a person will look.

Can a contractor fix a mistake on their card?

Yes. Every card has a “Something wrong? Tell us” link. Corrections are reviewed by a person, and a correction never costs anything.

Do you verify the reviews?

We read every Google review but don't verify individual reviewers, and we never hide a review because of its rating. What we check is the pattern: whether a company's reviews look like its neighbours' in who wrote them, when they arrived, and whether any repeat word for word.

Why these towns and trades so far?

We started with roofers in one county to get the method right, then spread one county and one trade at a time. The search box above tells us where people are looking, and that decides where we go next.

Coming next

Roofers, painters, gutter companies, HVAC companies, plumbers, electricians, landscapers and car detailers came first. Your town could be next.